Company: Yarn Stories
Project: Identity Manual | Identity Design

 

 

Yarn Stories is a small fiber arts store in Muncie, Indiana. I redesigned their current identity which featured a bunny illustration. The owner wished to keep with the original concept of a bunny, being a fiber producing animal, but establish a more minimalist and sophisticated approach to the illustration. When developing the packaging for the brand, I wanted to keep it fresh and clean because of the brand’s audience.

Muncie contains one of Indiana’s public universities which leads to the urge to appeal to the younger generation of knitters. The packaging for Yarn Stories is an experience that extends from the items you buy to the bag you carry out of the store. The monochromatic color palette of the packaging yields to the beauty of the hand dyed fibers. The packaging not only consists of a ball and hank wrap but also encompasses labeling for the finished items sold at the store and business cards.

The identity manual is published on issuu. Click here to see the full identity manual.

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Concept 2 (chosen)

Concept 2 (chosen)

CONCEPT 1 - PROCESS

I proposed two concepts for the new identity of Yarn Stories. This secondary concept, not chosen, highlighted 3 specific fiber producing animals — a bunny, a llama, and a sheep. These were paired with a hand lettered script font balancing the fluidity of the animal illustrations.

Signature

Signature

Circular Orientation

Circular Orientation

Logomarks

Logomarks

Lockup 1

Lockup 1

 

CONCEPT 2 - PROCESS

I proposed two concepts for the new identity of Yarn Stories. The chosen concept highlighted the original concept of the bunny illustration. I created a logomark, signature, and 3 lockups.

Horizontal Lockup

Horizontal Lockup

Vertical Lockup

Vertical Lockup

Process

Process

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CONCEPT 2 - PRODUCTION

After choosing concept two I developed the packaging for the brand, which I wanted to keep fresh and clean because of the brand’s audience. Muncie contains one of Indiana’s public universities which leads to the urge to appeal to the younger generation of knitters. The packaging for Yarn Stories is an experience that extends from the items you buy to the bag you carry out of the store. The monochromatic color palette of the packaging yields to the beauty of the hand dyed fibers. The packaging not only consists of a ball and hank wrap but also encompasses labeling for the finished items sold at the store and business cards.

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