Project: Campaign

Deliverables:
Identity System
Brochure
Postcards
Responsive Website
Signage

Objective
According to research conducted by Princeton University, the presence of arts in a community impacts it in three different ways: economically, socially, and individually. The objective of Younite is to spread awareness about organizations that have been working toward establishing a larger arts community in the city of Muncie.

Idea
Younite provides key assets from each organization including the impact its had on Muncie’s arts community, its contact information, and its location. With this information Younite establishes an outlet for artists to connect with other artists, and organizations within the Muncie community.

*Some photography by Megan Broyles

Deliverable 1 : Identity System

The name Younite came from the campaign message of becoming unified with your community. Spelling it with “you” emphasizes the idea that broadening your relationship with the community starts with you leading to the collaboration with other artists to learn from each other, develop together and make a difference. This will create a better life for you emotionally, physically, and socially.

Since the development of the Ball Brothers’ glass jar in 1884, the city of Muncie has been a home for glass development. Inspired by this development, Younite’s identity system reflects the bends in neon signs. The color palette is vibrant to convey energy and eagerness.

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Deliverable 2 : Brochure

The brochure features seven organizations from the Muncie community, and a map to help individuals navigate the city, together. It provides information to artists about what each organization does, how it impacts Muncie, its contact information, and its location on the map. The information was collected through a questionnaire sent to each organization to thoroughly describe their impact in the art culture of Muncie.

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Double Sided—Side One: Map of Muncie; Side Two: Brief Questionairres from Companies

Double Sided—Side One: Map of Muncie; Side Two: Brief Questionairres from Companies

Deliverable 3 : Postcards

The postcards feature contact information about each organization, and acts as a reminder of the Younite philosophy. The postcards were produced at Tribune Showprint, one of the members of the Younite initiative. The final product held a combination of printing techniques including lead type, a metal plate, and an etched board created with a CNC machine.

Production Pictures at Tribune Showprint

Original Concept: Black symbol of united icons for each organization with gradient overlay—step 1

Original Concept: Black symbol of united icons for each organization with gradient overlay—step 1

Setting the type for each organizations contact information

Setting the type for each organizations contact information

Step 2: Original concept changes to gradient background instead of black background

Step 2: Original concept changes to gradient background instead of black background

Final postcard design

Final postcard design

Distribution of Postcards

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Deliverable 4 : Responsive Website

The responsive website is a key asset to the campaign because it includes the full questionnaires from each organization, its upcoming events, and contact information for both Younite and its members.

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Deliverable 5 : Signage

The neon signage is placed outside the Younite member store fronts to serve as a reminder of its connection with the initiative.

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Cornerstone Center for the Arts

Tribune Showprint

Muncie Civic Theatre